Illamasqua launches first Yorkshire outlet at Meadowhall

October Fashion Month strikes again, and to celebrate shoppers will be able to indulge in a 15 minute express transformation from Illamasqua’s key artists.

Illamasqua’s Yorkshire-born founder, Julian Kynaston will launch the brands first retail outlet in Yorkshire at Meadowhall shopping centre on Monday 17^th October. 

Customers will be introduced to the Autumn/Winter products and accessories at a beauty pod in Debenhams; the brand has become the fastest growing make-up brand of all time. So make sure you don’t miss out. 

Bethanie Lunn, Meadowhall’s fashion and beauty expert said: “Illamasqua is such an exciting brand; it’s brilliant to see them open their first outlet in Yorkshire. I’m sure they will be popular with Meadowhall shoppers who are keen to snap up the latest trends”.

Meadowhall heads for the shopping future

A fashion spectacular returns to Meadowhall shopping centre this year with the newest fashion technologies.

To celebrate October Fashion Month, the centre will be hosting a virtual fashion store and a Tweet mirror. Fashion followers will be able to quickly look at all the new season’s goodies by simply scanning a barcode. The Tweet mirror allows you to snap a picture of yourself and upload it straight to Twitter or Facebook, ideal for when you need a second opinion.

The new retail technologies will launch on Wednesday 19^th October on the Lower Park Lane.

Meadowhall’s marketing director, Richard Pinfold said that by combining to two, it will give customers the ultimate shopping experience.